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3. Know your audience

3. Know your audience

One reason using social media for business is so effective is that you can micro-target your audience. But first, you need to understand who your audience is. Start by compiling data on your current customers. Then, dig deeper with social media analytics. You’ll soon...

2. Decide which platforms are right for you

2. Decide which platforms are right for you

Don’t make assumptions about where your audience spends their time online. Your instinct might tell you that if you’re targeting Gen Z, you should skip Facebook and focus on Instagram and TikTok. But the data shows that nearly a quarter of Facebook users are aged 18...

1. Start with a plan

1. Start with a plan

It’s easy to get started using social media for business purposes. We all use social media in our day-to-day lives, so there’s a level of comfort with the tools. It doesn’t cost anything to create a Facebook Page for your business, or start posting on Instagram, or...

How to Use Social Media for Small Business: 12 Simple Tips

How to Use Social Media for Small Business: 12 Simple Tips

If you're wondering how to use social media for small business, look no further than these 12 essential tips to get started. If you have a business, you likely spend a lot of your time trying to dig up the latest social media marketing tips. And for good reason. There...

Social Media Marketing Strategy

Social Media Marketing Strategy

Social Media Marketing Tips to Increase Your Traffic Follow us this June, and boost your traffic and make your life easier.With over 3 billion people on social media, Social media marketing is one of the most crucial channels for businesses to get quality traffic,...