One reason using social media for business is so effective is that you can micro-target your audience. But first, you need to understand who your audience is.

Start by compiling data on your current customers. Then, dig deeper with social media analytics. You’ll soon start to understand who’s buying from and interacting with you online.

All Digital Media Group can help you uncover detailed information like the top hashtags, referral sites, and even specific social authors for terms relevant to your business.

Once you’ve defined your audience, you can create buyer personas, which will help you understand the best ways to speak to your audience. We can create a template to help you get started.